The upcoming TV show Stargirl is only one of the latest in a growing number of superhero shows that has been saturating our television screens as of late. This flood of comic-related has led many to believe that the superhero genre is on its way out. If recent years are any indication, there is no end in sight. But what does this flood of superhero content mean for your brand?
The following are ways you can use the CW’s Stargirl show to build an exciting niche market research and content generation strategy.
One Major Theme of the Show Is About How to Connect With Your Fans, Using Empathy and Understanding
This is an important concept for new researchers looking to gain trust from their community. When you begin to work on a blog or as a YouTube personality, it is all about establishing connections with those interested in what you have to share. Even though this is considered common practice, many still do not understand the importance of building trust with their audience.
Follow Your Bliss and Share That With Others
The Stargirl character is unique because she can connect with people even though most of her peers do not understand what is so special about her. Because of this, she has a very different worldview than most people around her. She begins to alienate herself from the rest of the student body population.
Having Empathy for Your Audience Is Key
There are several lessons in the CW’s Stargirl show by Geoff Johns. One of the major lessons that Stargirl tries to teach us is that being empathetic is an essential skill when making connections with others. This is especially true for content generation and research. You need to understand your audience.
Create Content That’s More of a Conversation Than One-Sided
When you create content, whether through videos or blogs, try your best not to use too much jargon. Try to make the content as relatable as possible. Treat it like a conversation with someone. You can even ask audience members to share their thoughts about particular subjects to help build up your knowledge base.
Have Fun Doing What You Love
One of the biggest reasons people fail to earn trust in an audience is because they do not enjoy what they are doing. In the case of Stargirl, she was very passionate about what she did. That helped her connect with fans in a way that did not look forced.
Americans have been using comic books as a source of entertainment for decades now. That is why many businesses turn to comic book brands to engage consumers. How do I engage customers? Popularity is essential for creating sustainable growth in today’s social media-driven content marketing world. If you are not following DC Comics’ lead by incorporating their characters into your brand strategy, then you are missing out on an opportunity to increase customer loyalty and trust.
